The collaboration between PM2 and Doimo Cucine began with defining a distinctive brand positioning, encapsulated in the claim “Made to Feed Your Soul.” This claim aims to present the brand’s philosophy and vision: Doimo Cucine is not simply about functional spaces but about creating projects designed to nourish the souls of those who create and live in them.

Since 2022, we have worked diligently to establish a strong identity for Doimo Cucine, targeting both B2B and B2C audiences and helping to build a recognizable brand image across various channels. We have developed a targeted social media strategy for the Italian and Spanish markets, creating a digital showcase that expresses the identity of Doimo Kitchens and establishes meaningful relationships with consumers through inspirational stories of authentic beauty.

For the brand’s participation in the Salone del Mobile 2024, we expanded the concept of “Made to Feed Your Soul” into the integrated communication project “Daily Rituals,” aimed at presenting the brand in an engaging manner and strengthening the emotional connection with the audience.

The project draws inspiration from the beauty and intimacy of daily rituals experienced in one’s kitchen, with tea as the symbolic focal point. Tea beautifully embodies the essence of Doimo Cucine: just as a tea blend is crafted from various elements that can be combined in endless variations according to personal taste, Doimo Cucine systems are modular and customizable, allowing customers to assemble elements according to their preferences, free from predefined patterns.

The new concept of “Daily Rituals” led to the creation of a branded video, which was presented at the Salone del Mobile and shared on social media channels. The video depicts the process of tea preparation through the narratives of three different individuals in three distinct kitchen spaces, transforming these rooms into settings for unique and personal rituals.

For the Salone del Mobile 2024, in addition to crafting communication materials to support the event and designing the booth, we orchestrated an exclusive collaboration and event that epitomized the essence of “Daily Rituals.”

Internationally renowned tea sommelier Gabriella Lombardi guided guests through the philosophy of Doimo Cucine, offering a custom-blended tea created specifically for the occasion: the Doimo “Soulmate” tea. This event, also replicated at a venue during Fuorisalone, provided journalists, architects, retailers, and consumers with a distinctive experience, allowing them to delve deeper into the essence and values of the brand.

“The success of ‘Daily Rituals’ at Salone del Mobile underscores the effectiveness of consistent and meticulously crafted storytelling in forging a profound and genuine connection with the audience. Collaborating with Doimo Cucine on this project was an extraordinary journey, further affirming our expertise in integrated brand communication within the design industry.”

Filippo Girardi, Client Director.

Partnering with an Italian children’s clothing brand it’s the challenge that PM2 has taken on with Melby, a well-established company dedicated to transforming childhood into a stylish, comfortable, and joyful experience.

The rebranding of Melby marked a turning point, enabling the agency to structure a new communication plan and reposition the brand in the market with a completely fresh and competitive identity.

From press office activities and PR to digital marketing strategy, PM2 has worked on multiple fronts to strengthen brand awareness and foster customer loyalty. Supporting Melby’s digital presence, PM2 oversees editorial strategy and content production for Melby’s social channels – Facebook and Instagram – including targeted digital advertising activities.

Content is crafted with care and attention, highlighting the brand’s core values such as the unique and versatile style of collections and a strong attention to the children’s world. This approach aims to intensify community engagement and Melby’s online reputation, positioning it as a go-to brand for families.

For the launch of the A/W 23 collection, PM2 conceived and managed a strategic influencer marketing campaign with the goal of generating awareness and interest in the new collection while simultaneously consolidating Melby’s presence on social channels.

The agency carefully selected a dozen family-focused influencers with audiences ranging from 40 to 90 thousand followers: PM2’s commitment was to identify content creators who embodied the brand’s core values and aligned with Melby’s communication style. This was essential to ensure that the message conveyed reached the audience authentically and originally, generating engagement and contributing to tangible results.

Each influencer received a gift pack containing various pieces from the collection and a discount code to share with their community, thus incentivizing the audience to make purchases. PM2’s work didn’t stop at scouting: supervision of production timelines and content quality was crucial to ensuring the project’s success. The created content, including stories and posts, successfully showcased the product by integrating it into children’s daily lives, highlighting comfort and quality.

With 1.6+ million impressions, 1.4+ million reached accounts and 30+ thousand interactions, the campaign numbers speak for themselves. The final result was an engaging promotional storytelling that provided Melby with immediate visibility, amplifying its message even through “no brand” channels.

“Leading this campaign was not only stimulating but also rewarding, as we were able to shape Melby’s narrative through an effective influencer marketing strategy. We are proud to have consolidated our agency’s expertise in an area increasingly demanded by clients, demonstrating our constant commitment to providing innovative and results-oriented communication solutions.” Alessandro Alberto Martini, PR Account Manager

PM2. It Takes Two.

The Pay Off is clear.

Combined efforts lead to the highest summits.

This is the agency’s mantra: each team member is a unique element, with distinctive qualities to offer. Understanding these differences enables working together in a more cohesive and effective way, creating additional value for the team and clients. It is precisely this that pushes PM2 team to embark on a journey towards self-awareness and understanding one another, undergoing the educational experience of Insights Discovery.

Based on the principles of Carl Gustav Jung’s psychological types, Insights Discovery is a tool used for improving interpersonal dynamics within the work team.

The methodology applied relies on a simple and intuitive model based on “color energies”: Fiery Red, Sunshine Yellow, Earth Green, and Cool Blue. Their mix influences people’s behavior and the motivations behind their actions.

The PM2 team participated in an important multi-day educational project, during which they engaged in theoretical and practical activities focused on enhancing communication skills by using an universal vocabulary: the language of colors.

This allowed identifying and valuing the characteristics and roles of each individual, developing interaction strategies that facilitate a more direct and profound understanding of team dynamics.

This experience was not just an individual journey but a collective challenge that took PM2 out of its comfort zone and allowed everyone to:

• explore their skills (even the most hidden ones) on a professional and personal level

• value strengths but above all work on weaknesses as a mutually supportive team

• learn to communicate without giving negative connotations to comparison

• analyze the needs and motivations that drive people to achieve their goals

• understand the working methods and approaches that characterize each individual’s modus operandi

All this has allowed to consolidate a more cohesive work environment. Thanks to Insight Discovery, PM2 has learned to blend with the colors of each person involved in the creation and evolution of the company.

“We share much of our daily lives working side by side, often managing complex projects. The activity carried out with Insights Discovery was a real gift that the agency offers itself: it allowed us to get a deeper understanding of ourselves, both as individuals and as a team, opening the way to personal and collective growth that will surely also contribute to PM2’s growth. Now we are ready to turn this awareness into concrete actions to further improve the quality of our work and achieve new milestones.”

Giacomo Miranda, CEO

PM2 played a key role in the success of the first edition of ‘NEONIS: Unlock Your Future,’ held at the Teatro Verdi in Pordenone on February 2, 2024. 

Conceived by Ruggero Tajariol of 2R Impianti, this visionary event connected students with key industry players in Friuli-Venezia Giulia. 

And there was more. 

After initial student-company interactions, the event spotlighted four guest speakers for an inspiring session: Gigi Datome, a basketball champion; Luis Sal, a video maker and creator; Gianluca Gazzoli, a radio host and podcaster; and Alessandro Bonan, a sports journalist. 

From inception to the enchanting day at Teatro Verdi, our team tirelessly transformed the NEONIS vision into reality, combining creativity and strategy to ensure maximum public participation and supporting the customer throughout the event. 

The first steps: logo, claim and website 

It all began with the development of a distinctive logo, a tangible symbol capturing the essence of NEONIS. The claim ‘Unlock Your Future’ has evolved into the manifesto of this extraordinary experience, perfectly encapsulating the aspiration to guide and inspire young people toward a bright future. The collaboration extended to the creation of the website, a platform dedicated to registrations and information. 

Four special guests 

The most exciting moment of the NEONIS event was the talk with Luigi Datome, Luis Sal, and Gianluca Gazzoli—three leading figures who shared their success stories to inspire and motivate students to pursue their passions with commitment and dedication. Alessandro Bonan had the role of coordinating the interventions and delivering a final message to the audience. 

In addition to recruiting the four exceptional guests, PM2 orchestrated their participation throughout all phases of the event, defining content and methods of intervention. 

Creative material on and offline 

To promote the event, PM2 has meticulously designed different communication materials, from media advertising to posters, creating a synergy between message and aesthetics. The aim was to present this first edition of the event both online and offline, creating a recognizable visual identity.  

To promote the event, PM2 meticulously designed various communication materials, from media advertising to posters, creating a synergy between message and aesthetics. The goal was to present this inaugural edition of the event both online and offline, establishing a recognizable visual identity. 

Media Planning and PR: an engaging narrative 

Media planning has been designed to ensure coverage in major regional newspapers, while press office activities have shaped the narrative of the event, positioning it as an unmissable happening in the regional panorama. The team also organized the press conference, conducted media interviews with special guests, and managed post-event communications. 

Social Media Marketing 

The social editorial plan was crafted to engage the young audience on Instagram, the chosen social channel for promoting the event. PM2 took charge of opening the profile and developing an editorial strategy that generated tangible anticipation for the event. Digital advertising activities supported the content strategy and contributed to building an enthusiastic community. 

Influencer Marketing 

To complement the social strategy, PM2 proposed implementing content creation activities to deliver more diverse content and foster connections with the target audience. To achieve this goal, the team identified and collaborated with creators Elisa Altamura and Mathias Loi, conducting video interviews with students to delve into their passions and envision their futures. 

The Event Direction 

The highlight of PM2’s work was coordinating the event’s direction: music and animations ensured that every moment on stage reflected the soul of NEONIS, while the supervision ‘behind the scenes’ ensured the event’s success. 

The Result: An Unforgettable Success 

With a record turnout of over 780 people, positive feedback, and a vibrant atmosphere, NEONIS confirmed its success. The event was an unforgettable triumph, a moment in which passion, motivation, and career guidance converged to illuminate the future of young students. 

“We are thrilled to have successfully led NEONIS and to have been an integral part of such an important and memorable event. The synergy between strategy and creativity allowed the success of the first edition of NEONIS, solidifying our position as a reliable partner in the world of communication and event organization.” Alessia Toppan, PR Account Manager 

Let’s rewind the tape, go back in time to 1948, and embark on a journey spanning 75 years in just a few minutes. Goriziane Holding, a global leader in engineering solutions for various market sectors, including Oil & Gas, Naval, Offshore Wind, Industrial, and Electric Mobility, has chosen PM2 as a project partner.

The collaboration with the agency began in 2021 to support the company’s reputation and presence in the market, with the creation of institutional and product brochures and advertising campaigns featured in leading industry magazines.

2023 was a special year for Goriziane, proudly celebrating its 75th anniversary. To mark this significant milestone, PM2 not only restyled the company’s logo and gave it a special “outfit” for the occasion but also conceived and created a brand video: an original narrative that tells the story and values that have defined the company’s identity over the decades, conveying the essence of Goriziane in just a few minutes.

“What does it mean to turn 75?” was the starting point that allowed the agency to revisit the key moments in the company’s history, from its founding to the present day. Through engaging storytelling and visually captivating elements, the video showcases Goriziane‘s achievements, values, expertise, challenges surmounted, and the extraordinary individuals who have contributed to the company’s success.

“What we have learned not only defines who we are today but also shapes who we aspire to be tomorrow”, the final statement at the end of the video once again emphasizes Goriziane‘s innovative approach, reflected not only in the products and services offered but also in the ability to celebrate the past while looking proudly towards the future.

“A balanced mix of engaging visuals and creative vision made it possible to create a project that fully reflects the excellence of a globally renowned player. The result? A corporate video that goes beyond a simple company overview but tangibly conveys the history, innovation, and values of a company that continues to look forward to tomorrow” comment Alberto di Donna, Creative Director.

PM2 redefines content strategy for The North Face, turning the traditional sales manual into an engaging digital tool named Dare to Explore. This landmark project marks a new chapter in the long-standing partnership between The North Face and PM2, which dates back to 2003.

Dare to Explore, initially a 146-page manual, is now an interactive digital experience. It’s designed to empower The North Face sales network by accurately profiling customers and enhancing sales techniques through interactive tutorials.

This shift from paper to digital involved a significant strategic update, reimagining the manual as an immersive user experience with innovative content such as interactive videos and infographics.

The introduction of the ‘Exploring Master’ as a virtual guide and the simulation of in-store customer behaviors are key highlights.  These elements drive user engagement, making the digital experience both innovative and impactful.

The successful digitalization of the Dare to Explore tool has not only enhanced PM2 and The North Face partnership but also contributed another milestone to their shared results.

Cristiana Feruglio, Account Manager, proudly comments on the project’s success, highlighting its impact in boosting PM2’s trade marketing skills and turning complex challenges into shares achievements.

NIŪ, an Italian company founded in Friuli Venezia Giulia, has been producing women’s clothing and accessories collections for more than 20 years and it is present in more than 400 boutiques in Italy and 250 in Europe and the rest of the world.
The brand has chosen PM2 to outsource coordination of all marketing activities, commissioning the agency for both strategic consulting and creative coaching.

The collaboration, which began in spring 2023 with projects to support the SS24 collection and the creation of an event dedicated to the international sales network, continues today with an integrated communication plan to support brand awareness and loyalty in the end customer, in Italy and abroad.
All of this while conveying and enhancing the soul of NIŪ, a tale of emotions and atmospheres of faraway places, lands where the Style team ventures several times a year in search of the inspiration that only travel allows to find.

An important commitment for the agency in these months also in terms of content production. In addition to managing the photographic and video productions for the collections, PM2 is in fact in charge of the editorial strategy and the management of the brand’s social channels, Instagram, Pinterest and LinkedIn, with related digital advertising activities to support them.
A community, the online one, very important for the company and growing also in Europe, interested in fashion and in the stories of places and people that NIŪ interprets with its own style in every look.

“The collaboration between PM2 and NIŪ goes far beyond the publication of posts.
Ours is a synergistic and strategic effort aimed at strengthening the brand’s digital identity, enhancing its global visibility, and inspiring its devoted community.
The static and dynamic content we publish is crafted from communication plans designed to best express the brand’s values and vision.”Greta Ottomeni, Social Media Manager of PM2.

PM2 proudly unveils its latest communication project, executed with boundless enthusiasm, for client Adria Mobil a Slovenian manufacturer of top-tier recreational vehicles.
The purpose of the activity was clear: to carve out a distinctive niche compare to competitors, establishing a long-term competitive advantage and consolidate the brand value and its perception.
After an accurate market analysis, PM2 led Adria Mobil in the definition of a new communication strategy that artfully accentuated the three hallmarks that have always distinguished Adria from competitors: premium quality, cutting-edge design, and relentless innovation.

Chiara Bergianti, Project Manager PM2, says: “Market instability called for a step forward in Adria brand marketing and created the perfect opportunity for Adria Mobil to review the communication strategy.
Cooperating closely with the client, PM2 unearthed an inherent yet unexpressed brand value —the premiumness— which is highly alluring to consumers. This approach guided us toward identifying more cohesive visual elements and adopting greater clarity in content presentation across all major communication platforms, with a resolute focus on Design and Innovation.”

Elevating Catalogs to a New Standard
PM2 played a pivotal role in redefining catalogues, moving from the traditional presentation of the entire product range to single product catalogs for each category. Drawing inspiration from the automotive sector, the new design boosts content’s effectiveness, adding significant value to each product. This approach helps consumers explore Adria Mobil’s offer more thoroughly and enjoyably.

The new role of the Magazine
To boost how user see the brand, PM2 upgraded Magazine Inspirations, making it a bigger part of the website. The Magazine now presents streamlined brand content, highlighting design awards, important partnerships, sustainability initiatives, and community engagement. It also shares stories from passionate brand fans. The Magazine stays lively, providing an interactive and engaging experience for website visitors.

The new website
PM2 also led the website’s transformation, now boasting a clearer, premium category segmentation. Brand-focused content imparts greater value to the brand itself. Whether presenting products or focusing on brand content, a consistent emphasis on design, innovation, and technology prevails.

“The study stage plays an important role in crafting an effective strategy for a complex, multichannel project. To be able to better enhance the brand Adria Mobil, we improved our knowledge in different sectors, from automotive to design, from the world of travel to the luxury field. Notions that allowed us to create a minimal, innovative and definitely premium communication” comments Elisabetta Bin, PM2 Art Director.

Adria Mobil presented all the news during two of the most important trade exhibitions in the industry, at Düsseldorf International Caravan Salon (27th August – 5th September) and the Parma Camper Show (9th-17th September).

“For 23-24 we decided to renovate the Adria brand communications, with the support of the team at PM2 to better reflect our market positioning, product offer and to be more online, especially phone oriented. This was a large and complex project, which included a new international web platform with integrated online live brand magazine and new printed catalogues. PM2 were instrumental in driving this project with insight, creative and project management support. A first class effort!” Neil Morley, Adria Mobil Marketing Director.

Chiurlo, a Friuli-based multi-utility among the most important on the energy scene in Northern Italy, with 120 years of history and over 250 employees in 4 operating locations, has been joined by PM2 as a communication partner since 2022.

The collaboration, which began with a focus on promoting and sustaining the development of the GAS e LUCE business unit, has continued to support corporate and product.
PM2 was initially given the task of devising a communication campaign to convey the brand values in which the company has always recognised itself, i.e. strong roots in the territory and the link with the people who live there.

Hence the claim Since 1901 the energy of your people, the creative concept behind the advertisement, for a multi-subject campaign that has chosen illustration as its visual style.

Further proof of the bond between Chiurlo and Friuli Venezia Giulia is the act to give space to the region’s young talents, who build an authentic and original message through their creativity.
PM2 and Chiurlo launched and followed a contest addressed to the students of the Liceo Artistico G. Sello of Udine, inviting them to elaborate illustrations capable of interpreting the main landscape-architectural elements of some of the main municipalities in which the company is present.
About ninety projects were then evaluated by a jury, consisting of selected members from Chiurlo, board of the Liceo Artistico G. Sello and the agency, to select three winners who, through their illustrations, became the protagonists of Chiurlo’s new communication campaign, spread across the local media, social media and OOH.

“Energy is a fundamental resource for everyone, even the youngest, who often feel distant from this important issue. To make them closer to the topic and make them aware of the use of this primary good, we decided to hold a contest that, through creativity, allowed them to learn more about this world and to represent it by showing their talent” comments Alex Della Mea, Art Director of PM2.

Creating one of the most extensive and sustainable networks of recharging stations for electric vehicles, placed in many points of interest in Italy and Europe, is the goal of GASGAS.
Born as a start-up in 2021, the company has evolved in a very short time to become one of the main players in the Italian panorama of electric vehicle charging systems. 

 PM2 has supported this journey from the very beginning, helping GASGAS to set targets to be achieved, from a very early stage of crowdfunding to the definition of its positioning and the development of its image, which was then translated into all its communication tools. 

An intense and stimulating path that began with the design of the logo and coordinated image. 
In line with the brand’s revolutionary personality, the PM2 team has made some original and courageous choices, including the use of bright and strongly characterising colours. 
A creative decision that responds to the brand’s strategic need to distinguish itself from other competitors on the market
In fact, GASGAS is a reliable, flexible, smart and sustainable partner and this qualities are still today one of the main strengths of the company.

To implement brand awareness and acquire new leads among the target audience, e-drivers or future e-drivers and owners of points of interest, PM2 created numerous presentation tools including video materials, landing pages and sales documentation with dedicated content. At the end, the agency realised a company profile where the innovative GASGAS business model is clearly presented, highlighting the project’s distinctive features, philosophy and strength. 
The results were overwhelmingly positive and allowed GASGAS to carve out a relevant place among the big names in electric mobility, opening up access to the sector’s most important trade fair: Key Energy, an event where the brand participated with two stands – customised ad hoc by PM2 – in 2021 and 2022. 

 All the content created by PM2 was also declined on GASGAS social media, creating graphics and texts for Meta and LinkedIn posts. 

 “Working with a start-up involves quite different logics compared to those of an established company. The challenge is about defining a vision and building a journey for the company’s growth. With GASGAS, the fruits of teamwork arrived very quickly: an interesting case to prove that the best things are always done in two”, comments Sara Nadalutti, Account Manager at GASGAS.