NEWS

DESIGN THAT TAKES CARE OF PEOPLE

ERGOTEK, a Friuli Venezia Giulia based company specialising in production of upholstered seating and furniture for the Health&Care sector, has chosen PM2 as strategic and creative partner for the management of its communication.   
The agency, thanks to the synergic work of the different units, realised an integrated project with the objective of strengthening ERGOTEK's brand reputation and, at the same time, increasing its brand awareness in the Italian market towards its core targets.

After a careful analysis of the scenario where ERGOTEK is active, the PM2 team worked on defining a coherent and credible brand positioning, focusing on the brand's values, personality and value proposition.

The strategic path was followed by the definition of the new Designed for Good Living concept, a synthesis of the company credo as a combination of design, comfort and functionality in the service of people's well-being.
The claim therefore served as a guide to the restyling of the logo and of the new corporate image, which was translated into the various communication channels.

Finally, PM2 designed the new corporate website - taking care of design and content -, developed sales support materials and devised the new content strategy for the brand's Pinterest and LinkedIn channels.

"Furniture has always been one of the core sectors of our agency, which, alongside Ergotek, has been able to put its know-how to good use in a segment as complex as Health&Care.  
Being able to best interpret the spirit of the brand, finding the right key to combine design, functionality and attention to the person, was stimulating for the whole agency, both from a professional and human point of view," says Filippo Girardi, Client Director of PM2.

A JOURNEY TOWARDS SELF-AWARENESS

PM2 chose the Insights Discovery method to enhance corporate empowerment.

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PM2. It Takes Two.

The Pay Off is clear.

Combined efforts lead to the highest summits.

This is the agency’s mantra: each team member is a unique element, with distinctive qualities to offer. Understanding these differences enables working together in a more cohesive and effective way, creating additional value for the team and clients. It is precisely this that pushes PM2 team to embark on a journey towards self-awareness and understanding one another, undergoing the educational experience of Insights Discovery.

Based on the principles of Carl Gustav Jung’s psychological types, Insights Discovery is a tool used for improving interpersonal dynamics within the work team.

The methodology applied relies on a simple and intuitive model based on “color energies”: Fiery Red, Sunshine Yellow, Earth Green, and Cool Blue. Their mix influences people’s behavior and the motivations behind their actions.

The PM2 team participated in an important multi-day educational project, during which they engaged in theoretical and practical activities focused on enhancing communication skills by using an universal vocabulary: the language of colors.

This allowed identifying and valuing the characteristics and roles of each individual, developing interaction strategies that facilitate a more direct and profound understanding of team dynamics.

This experience was not just an individual journey but a collective challenge that took PM2 out of its comfort zone and allowed everyone to:

• explore their skills (even the most hidden ones) on a professional and personal level

• value strengths but above all work on weaknesses as a mutually supportive team

• learn to communicate without giving negative connotations to comparison

• analyze the needs and motivations that drive people to achieve their goals

• understand the working methods and approaches that characterize each individual’s modus operandi

All this has allowed to consolidate a more cohesive work environment. Thanks to Insight Discovery, PM2 has learned to blend with the colors of each person involved in the creation and evolution of the company.

“We share much of our daily lives working side by side, often managing complex projects. The activity carried out with Insights Discovery was a real gift that the agency offers itself: it allowed us to get a deeper understanding of ourselves, both as individuals and as a team, opening the way to personal and collective growth that will surely also contribute to PM2’s growth. Now we are ready to turn this awareness into concrete actions to further improve the quality of our work and achieve new milestones.”

Giacomo Miranda, CEO

AN EXCLUSIVE EVENT IN THE HEART OF PORDENONE

2R Impianti partners with PM2 for the event “NEONIS: Unlock Your Future” – both communication and organization.

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PM2 played a key role in the success of the first edition of ‘NEONIS: Unlock Your Future,’ held at the Teatro Verdi in Pordenone on February 2, 2024. 

Conceived by Ruggero Tajariol of 2R Impianti, this visionary event connected students with key industry players in Friuli-Venezia Giulia. 

And there was more. 

After initial student-company interactions, the event spotlighted four guest speakers for an inspiring session: Gigi Datome, a basketball champion; Luis Sal, a video maker and creator; Gianluca Gazzoli, a radio host and podcaster; and Alessandro Bonan, a sports journalist. 

From inception to the enchanting day at Teatro Verdi, our team tirelessly transformed the NEONIS vision into reality, combining creativity and strategy to ensure maximum public participation and supporting the customer throughout the event. 

The first steps: logo, claim and website 

It all began with the development of a distinctive logo, a tangible symbol capturing the essence of NEONIS. The claim ‘Unlock Your Future’ has evolved into the manifesto of this extraordinary experience, perfectly encapsulating the aspiration to guide and inspire young people toward a bright future. The collaboration extended to the creation of the website, a platform dedicated to registrations and information. 

Four special guests 

The most exciting moment of the NEONIS event was the talk with Luigi Datome, Luis Sal, and Gianluca Gazzoli—three leading figures who shared their success stories to inspire and motivate students to pursue their passions with commitment and dedication. Alessandro Bonan had the role of coordinating the interventions and delivering a final message to the audience. 

In addition to recruiting the four exceptional guests, PM2 orchestrated their participation throughout all phases of the event, defining content and methods of intervention. 

Creative material on and offline 

To promote the event, PM2 has meticulously designed different communication materials, from media advertising to posters, creating a synergy between message and aesthetics. The aim was to present this first edition of the event both online and offline, creating a recognizable visual identity.  

To promote the event, PM2 meticulously designed various communication materials, from media advertising to posters, creating a synergy between message and aesthetics. The goal was to present this inaugural edition of the event both online and offline, establishing a recognizable visual identity. 

Media Planning and PR: an engaging narrative 

Media planning has been designed to ensure coverage in major regional newspapers, while press office activities have shaped the narrative of the event, positioning it as an unmissable happening in the regional panorama. The team also organized the press conference, conducted media interviews with special guests, and managed post-event communications. 

Social Media Marketing 

The social editorial plan was crafted to engage the young audience on Instagram, the chosen social channel for promoting the event. PM2 took charge of opening the profile and developing an editorial strategy that generated tangible anticipation for the event. Digital advertising activities supported the content strategy and contributed to building an enthusiastic community. 

Influencer Marketing 

To complement the social strategy, PM2 proposed implementing content creation activities to deliver more diverse content and foster connections with the target audience. To achieve this goal, the team identified and collaborated with creators Elisa Altamura and Mathias Loi, conducting video interviews with students to delve into their passions and envision their futures. 

The Event Direction 

The highlight of PM2’s work was coordinating the event’s direction: music and animations ensured that every moment on stage reflected the soul of NEONIS, while the supervision ‘behind the scenes’ ensured the event’s success. 

The Result: An Unforgettable Success 

With a record turnout of over 780 people, positive feedback, and a vibrant atmosphere, NEONIS confirmed its success. The event was an unforgettable triumph, a moment in which passion, motivation, and career guidance converged to illuminate the future of young students. 

“We are thrilled to have successfully led NEONIS and to have been an integral part of such an important and memorable event. The synergy between strategy and creativity allowed the success of the first edition of NEONIS, solidifying our position as a reliable partner in the world of communication and event organization.” Alessia Toppan, PR Account Manager 

CELEBRATING THE PAST, EMBRACING THE FUTURE: GORIZIANE’S 75 YEARS

Goriziane Holding chooses PM2 for the communication of the company’s 75th anniversary.

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Let’s rewind the tape, go back in time to 1948, and embark on a journey spanning 75 years in just a few minutes. Goriziane Holding, a global leader in engineering solutions for various market sectors, including Oil & Gas, Naval, Offshore Wind, Industrial, and Electric Mobility, has chosen PM2 as a project partner.

The collaboration with the agency began in 2021 to support the company’s reputation and presence in the market, with the creation of institutional and product brochures and advertising campaigns featured in leading industry magazines.

2023 was a special year for Goriziane, proudly celebrating its 75th anniversary. To mark this significant milestone, PM2 not only restyled the company’s logo and gave it a special “outfit” for the occasion but also conceived and created a brand video: an original narrative that tells the story and values that have defined the company’s identity over the decades, conveying the essence of Goriziane in just a few minutes.

“What does it mean to turn 75?” was the starting point that allowed the agency to revisit the key moments in the company’s history, from its founding to the present day. Through engaging storytelling and visually captivating elements, the video showcases Goriziane‘s achievements, values, expertise, challenges surmounted, and the extraordinary individuals who have contributed to the company’s success.

“What we have learned not only defines who we are today but also shapes who we aspire to be tomorrow”, the final statement at the end of the video once again emphasizes Goriziane‘s innovative approach, reflected not only in the products and services offered but also in the ability to celebrate the past while looking proudly towards the future.

“A balanced mix of engaging visuals and creative vision made it possible to create a project that fully reflects the excellence of a globally renowned player. The result? A corporate video that goes beyond a simple company overview but tangibly conveys the history, innovation, and values of a company that continues to look forward to tomorrow” comment Alberto di Donna, Creative Director.

TRANSFORMING MANUALS INTO INTERACTIVE JOURNEYS

The North Face entrusts PM2 with the content strategy for its innovative trade support tool, Dare to Explore.

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PM2 redefines content strategy for The North Face, turning the traditional sales manual into an engaging digital tool named Dare to Explore. This landmark project marks a new chapter in the long-standing partnership between The North Face and PM2, which dates back to 2003.

Dare to Explore, initially a 146-page manual, is now an interactive digital experience. It’s designed to empower The North Face sales network by accurately profiling customers and enhancing sales techniques through interactive tutorials.

This shift from paper to digital involved a significant strategic update, reimagining the manual as an immersive user experience with innovative content such as interactive videos and infographics.

The introduction of the ‘Exploring Master’ as a virtual guide and the simulation of in-store customer behaviors are key highlights.  These elements drive user engagement, making the digital experience both innovative and impactful.

The successful digitalization of the Dare to Explore tool has not only enhanced PM2 and The North Face partnership but also contributed another milestone to their shared results.

Cristiana Feruglio, Account Manager, proudly comments on the project’s success, highlighting its impact in boosting PM2’s trade marketing skills and turning complex challenges into shares achievements.

WHEN FASHION IS A JOURNEY

NIŪ choses PM2 as parter for her online and offline communication.

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NIŪ, an Italian company founded in Friuli Venezia Giulia, has been producing women’s clothing and accessories collections for more than 20 years and it is present in more than 400 boutiques in Italy and 250 in Europe and the rest of the world.
The brand has chosen PM2 to outsource coordination of all marketing activities, commissioning the agency for both strategic consulting and creative coaching.

The collaboration, which began in spring 2023 with projects to support the SS24 collection and the creation of an event dedicated to the international sales network, continues today with an integrated communication plan to support brand awareness and loyalty in the end customer, in Italy and abroad.
All of this while conveying and enhancing the soul of NIŪ, a tale of emotions and atmospheres of faraway places, lands where the Style team ventures several times a year in search of the inspiration that only travel allows to find.

An important commitment for the agency in these months also in terms of content production. In addition to managing the photographic and video productions for the collections, PM2 is in fact in charge of the editorial strategy and the management of the brand’s social channels, Instagram, Pinterest and LinkedIn, with related digital advertising activities to support them.
A community, the online one, very important for the company and growing also in Europe, interested in fashion and in the stories of places and people that NIŪ interprets with its own style in every look.

“The collaboration between PM2 and NIŪ goes far beyond the publication of posts.
Ours is a synergistic and strategic effort aimed at strengthening the brand’s digital identity, enhancing its global visibility, and inspiring its devoted community.
The static and dynamic content we publish is crafted from communication plans designed to best express the brand’s values and vision.”Greta Ottomeni, Social Media Manager of PM2.