PREMIUMNESS, DESIGN AND INNOVATION
PM2 revolutionizes the communication strategy of Adria MobilREAD MORE
PM2 proudly unveils its latest communication project, executed with boundless enthusiasm, for client Adria Mobil a Slovenian manufacturer of top-tier recreational vehicles.
The purpose of the activity was clear: to carve out a distinctive niche compare to competitors, establishing a long-term competitive advantage and consolidate the brand value and its perception.
After an accurate market analysis, PM2 led Adria Mobil in the definition of a new communication strategy that artfully accentuated the three hallmarks that have always distinguished Adria from competitors: premium quality, cutting-edge design, and relentless innovation.
Chiara Bergianti, Project Manager PM2, says: “Market instability called for a step forward in Adria brand marketing and created the perfect opportunity for Adria Mobil to review the communication strategy.
Cooperating closely with the client, PM2 unearthed an inherent yet unexpressed brand value —the premiumness— which is highly alluring to consumers. This approach guided us toward identifying more cohesive visual elements and adopting greater clarity in content presentation across all major communication platforms, with a resolute focus on Design and Innovation.”
Elevating Catalogs to a New Standard
PM2 played a pivotal role in redefining catalogues, moving from the traditional presentation of the entire product range to single product catalogs for each category. Drawing inspiration from the automotive sector, the new design boosts content’s effectiveness, adding significant value to each product. This approach helps consumers explore Adria Mobil’s offer more thoroughly and enjoyably.
The new role of the Magazine
To boost how user see the brand, PM2 upgraded Magazine Inspirations, making it a bigger part of the website. The Magazine now presents streamlined brand content, highlighting design awards, important partnerships, sustainability initiatives, and community engagement. It also shares stories from passionate brand fans. The Magazine stays lively, providing an interactive and engaging experience for website visitors.
The new website
PM2 also led the website’s transformation, now boasting a clearer, premium category segmentation. Brand-focused content imparts greater value to the brand itself. Whether presenting products or focusing on brand content, a consistent emphasis on design, innovation, and technology prevails.
“The study stage plays an important role in crafting an effective strategy for a complex, multichannel project. To be able to better enhance the brand Adria Mobil, we improved our knowledge in different sectors, from automotive to design, from the world of travel to the luxury field. Notions that allowed us to create a minimal, innovative and definitely premium communication” comments Elisabetta Bin, PM2 Art Director.
Adria Mobil presented all the news during two of the most important trade exhibitions in the industry, at Düsseldorf International Caravan Salon (27th August – 5th September) and the Parma Camper Show (9th-17th September).
“For 23-24 we decided to renovate the Adria brand communications, with the support of the team at PM2 to better reflect our market positioning, product offer and to be more online, especially phone oriented. This was a large and complex project, which included a new international web platform with integrated online live brand magazine and new printed catalogues. PM2 were instrumental in driving this project with insight, creative and project management support. A first class effort!” Neil Morley, Adria Mobil Marketing Director.