NEWS

NIŪ, an Italian company founded in Friuli Venezia Giulia, has been producing women’s clothing and accessories collections for more than 20 years and it is present in more than 400 boutiques in Italy and 250 in Europe and the rest of the world.
The brand has chosen PM2 to outsource coordination of all marketing activities, commissioning the agency for both strategic consulting and creative coaching.

The collaboration, which began in spring 2023 with projects to support the SS24 collection and the creation of an event dedicated to the international sales network, continues today with an integrated communication plan to support brand awareness and loyalty in the end customer, in Italy and abroad.
All of this while conveying and enhancing the soul of NIŪ, a tale of emotions and atmospheres of faraway places, lands where the Style team ventures several times a year in search of the inspiration that only travel allows to find.

An important commitment for the agency in these months also in terms of content production. In addition to managing the photographic and video productions for the collections, PM2 is in fact in charge of the editorial strategy and the management of the brand’s social channels, Instagram, Pinterest and LinkedIn, with related digital advertising activities to support them.
A community, the online one, very important for the company and growing also in Europe, interested in fashion and in the stories of places and people that NIŪ interprets with its own style in every look.

“The collaboration between PM2 and NIŪ goes far beyond the publication of posts.
Ours is a synergistic and strategic effort aimed at strengthening the brand’s digital identity, enhancing its global visibility, and inspiring its devoted community.
The static and dynamic content we publish is crafted from communication plans designed to best express the brand’s values and vision.”Greta Ottomeni, Social Media Manager of PM2.

PM2 proudly unveils its latest communication project, executed with boundless enthusiasm, for client Adria Mobil a Slovenian manufacturer of top-tier recreational vehicles.
The purpose of the activity was clear: to carve out a distinctive niche compare to competitors, establishing a long-term competitive advantage and consolidate the brand value and its perception.
After an accurate market analysis, PM2 led Adria Mobil in the definition of a new communication strategy that artfully accentuated the three hallmarks that have always distinguished Adria from competitors: premium quality, cutting-edge design, and relentless innovation.

Chiara Bergianti, Project Manager PM2, says: “Market instability called for a step forward in Adria brand marketing and created the perfect opportunity for Adria Mobil to review the communication strategy.
Cooperating closely with the client, PM2 unearthed an inherent yet unexpressed brand value —the premiumness— which is highly alluring to consumers. This approach guided us toward identifying more cohesive visual elements and adopting greater clarity in content presentation across all major communication platforms, with a resolute focus on Design and Innovation.”

Elevating Catalogs to a New Standard
PM2 played a pivotal role in redefining catalogues, moving from the traditional presentation of the entire product range to single product catalogs for each category. Drawing inspiration from the automotive sector, the new design boosts content’s effectiveness, adding significant value to each product. This approach helps consumers explore Adria Mobil’s offer more thoroughly and enjoyably.

The new role of the Magazine
To boost how user see the brand, PM2 upgraded Magazine Inspirations, making it a bigger part of the website. The Magazine now presents streamlined brand content, highlighting design awards, important partnerships, sustainability initiatives, and community engagement. It also shares stories from passionate brand fans. The Magazine stays lively, providing an interactive and engaging experience for website visitors.

The new website
PM2 also led the website’s transformation, now boasting a clearer, premium category segmentation. Brand-focused content imparts greater value to the brand itself. Whether presenting products or focusing on brand content, a consistent emphasis on design, innovation, and technology prevails.

“The study stage plays an important role in crafting an effective strategy for a complex, multichannel project. To be able to better enhance the brand Adria Mobil, we improved our knowledge in different sectors, from automotive to design, from the world of travel to the luxury field. Notions that allowed us to create a minimal, innovative and definitely premium communication” comments Elisabetta Bin, PM2 Art Director.

Adria Mobil presented all the news during two of the most important trade exhibitions in the industry, at Düsseldorf International Caravan Salon (27th August – 5th September) and the Parma Camper Show (9th-17th September).

“For 23-24 we decided to renovate the Adria brand communications, with the support of the team at PM2 to better reflect our market positioning, product offer and to be more online, especially phone oriented. This was a large and complex project, which included a new international web platform with integrated online live brand magazine and new printed catalogues. PM2 were instrumental in driving this project with insight, creative and project management support. A first class effort!” Neil Morley, Adria Mobil Marketing Director.

Chiurlo, a Friuli-based multi-utility among the most important on the energy scene in Northern Italy, with 120 years of history and over 250 employees in 4 operating locations, has been joined by PM2 as a communication partner since 2022.

The collaboration, which began with a focus on promoting and sustaining the development of the GAS e LUCE business unit, has continued to support corporate and product.
PM2 was initially given the task of devising a communication campaign to convey the brand values in which the company has always recognised itself, i.e. strong roots in the territory and the link with the people who live there.

Hence the claim Since 1901 the energy of your people, the creative concept behind the advertisement, for a multi-subject campaign that has chosen illustration as its visual style.

Further proof of the bond between Chiurlo and Friuli Venezia Giulia is the act to give space to the region’s young talents, who build an authentic and original message through their creativity.
PM2 and Chiurlo launched and followed a contest addressed to the students of the Liceo Artistico G. Sello of Udine, inviting them to elaborate illustrations capable of interpreting the main landscape-architectural elements of some of the main municipalities in which the company is present.
About ninety projects were then evaluated by a jury, consisting of selected members from Chiurlo, board of the Liceo Artistico G. Sello and the agency, to select three winners who, through their illustrations, became the protagonists of Chiurlo’s new communication campaign, spread across the local media, social media and OOH.

“Energy is a fundamental resource for everyone, even the youngest, who often feel distant from this important issue. To make them closer to the topic and make them aware of the use of this primary good, we decided to hold a contest that, through creativity, allowed them to learn more about this world and to represent it by showing their talent” comments Alex Della Mea, Art Director of PM2.

Creating one of the most extensive and sustainable networks of recharging stations for electric vehicles, placed in many points of interest in Italy and Europe, is the goal of GASGAS.
Born as a start-up in 2021, the company has evolved in a very short time to become one of the main players in the Italian panorama of electric vehicle charging systems. 

 PM2 has supported this journey from the very beginning, helping GASGAS to set targets to be achieved, from a very early stage of crowdfunding to the definition of its positioning and the development of its image, which was then translated into all its communication tools. 

An intense and stimulating path that began with the design of the logo and coordinated image. 
In line with the brand’s revolutionary personality, the PM2 team has made some original and courageous choices, including the use of bright and strongly characterising colours. 
A creative decision that responds to the brand’s strategic need to distinguish itself from other competitors on the market. 
In fact, GASGAS is a reliable, flexible, smart and sustainable partner and this qualities are still today one of the main strengths of the company.

To implement brand awareness and acquire new leads among the target audience, e-drivers or future e-drivers and owners of points of interest, PM2 created numerous presentation tools including video materials, landing pages and sales documentation with dedicated content. At the end, the agency realised a company profile where the innovative GASGAS business model is clearly presented, highlighting the project’s distinctive features, philosophy and strength. 
The results were overwhelmingly positive and allowed GASGAS to carve out a relevant place among the big names in electric mobility, opening up access to the sector’s most important trade fair: Key Energy, an event where the brand participated with two stands – customised ad hoc by PM2 – in 2021 and 2022. 

 All the content created by PM2 was also declined on GASGAS social media, creating graphics and texts for Meta and LinkedIn posts. 

 “Working with a start-up involves quite different logics compared to those of an established company. The challenge is about defining a vision and building a journey for the company’s growth. With GASGAS, the fruits of teamwork arrived very quickly: an interesting case to prove that the best things are always done in two”, comments Sara Nadalutti, Account Manager at GASGAS.

Azzurro2000, a Summer Camp running from June to August in Lignano Sabbiadoro (UD) and aimed at children and teens aged 6 to 17, has chosen PM2 as its online promotion partner.
The agency was asked to activate and manage adv campaigns on Meta platforms (Facebook and Instagram) and on Google (Google Search, Display and Performance max) with the aim of inviting users -the operation was aimed at an adult target audience of parents or relatives- to go to the Azzurro2000 website and finalize their children’s enrollment in the summer camp by filling out a form and paying a deposit as a guarantee.

The results were not long in coming.                                                                                
The adv campaigns, online from March 1 to May 31, 2023, a period chosen because it was before school closures and convenient for summer family organization, resulted in the registration of more than 300 entries, of which more than 30% of the total came specifically from Meta or Google adv campaigns.

Also, several enrollments registered on the website (more than 10% of the total) were influenced by the adv campaigns, despite their conversion was actually through the organic channel (using search engines, referrals, directly, accessing the website).                                                         
This is because, as of today, the path to conversion by the user on the web embraces increasingly complex stages and interactions and, while it is correct to say that adv campaigns act as catalysts for initial interest, it is equally accurate to note that the combination of organic search, interaction with valuable content on the website and engagement through social channels, plays a crucial role in driving users toward final conversion.

“The work done for Azzurro2000 is the result of a structured process that requires a careful digital marketing strategy, in which one must be able to offer an engaging experience, providing relevant information and creating a bond of trust and transparency with the target audience. The excellent result obtained testifies and confirms PM2’s skills in this area,” comments Marco Seriau, Digital Project Manager.