AN EXCLUSIVE EVENT IN THE HEART OF PORDENONE
2R Impianti partners with PM2 for the event “NEONIS: Unlock Your Future” – both communication and organization.READ MORE
An exclusive event in the heart of Pordenone
2R Impianti partners with PM2 for the event “NEONIS: Unlock Your Future” – both communication and organization.
PM2 played a key role in the success of the first edition of ‘NEONIS: Unlock Your Future,’ held at the Teatro Verdi in Pordenone on February 2, 2024.
Conceived by Ruggero Tajariol of 2R Impianti, this visionary event connected students with key industry players in Friuli-Venezia Giulia.
And there was more.
After initial student-company interactions, the event spotlighted four guest speakers for an inspiring session: Gigi Datome, a basketball champion; Luis Sal, a video maker and creator; Gianluca Gazzoli, a radio host and podcaster; and Alessandro Bonan, a sports journalist.
From inception to the enchanting day at Teatro Verdi, our team tirelessly transformed the NEONIS vision into reality, combining creativity and strategy to ensure maximum public participation and supporting the customer throughout the event.
The first steps: logo, claim and website
It all began with the development of a distinctive logo, a tangible symbol capturing the essence of NEONIS. The claim ‘Unlock Your Future’ has evolved into the manifesto of this extraordinary experience, perfectly encapsulating the aspiration to guide and inspire young people toward a bright future. The collaboration extended to the creation of the website, a platform dedicated to registrations and information.
Four special guests
The most exciting moment of the NEONIS event was the talk with Luigi Datome, Luis Sal, and Gianluca Gazzoli—three leading figures who shared their success stories to inspire and motivate students to pursue their passions with commitment and dedication. Alessandro Bonan had the role of coordinating the interventions and delivering a final message to the audience.
In addition to recruiting the four exceptional guests, PM2 orchestrated their participation throughout all phases of the event, defining content and methods of intervention.
Creative material on and offline
To promote the event, PM2 has meticulously designed different communication materials, from media advertising to posters, creating a synergy between message and aesthetics. The aim was to present this first edition of the event both online and offline, creating a recognizable visual identity.
To promote the event, PM2 meticulously designed various communication materials, from media advertising to posters, creating a synergy between message and aesthetics. The goal was to present this inaugural edition of the event both online and offline, establishing a recognizable visual identity.
Media Planning and PR: an engaging narrative
Media planning has been designed to ensure coverage in major regional newspapers, while press office activities have shaped the narrative of the event, positioning it as an unmissable happening in the regional panorama. The team also organized the press conference, conducted media interviews with special guests, and managed post-event communications.
Social Media Marketing
The social editorial plan was crafted to engage the young audience on Instagram, the chosen social channel for promoting the event. PM2 took charge of opening the profile and developing an editorial strategy that generated tangible anticipation for the event. Digital advertising activities supported the content strategy and contributed to building an enthusiastic community.
To complement the social strategy, PM2 proposed implementing content creation activities to deliver more diverse content and foster connections with the target audience. To achieve this goal, the team identified and collaborated with creators Elisa Altamura and Mathias Loi, conducting video interviews with students to delve into their passions and envision their futures.
The Event Direction
The highlight of PM2’s work was coordinating the event’s direction: music and animations ensured that every moment on stage reflected the soul of NEONIS, while the supervision ‘behind the scenes’ ensured the event’s success.
The Result: An Unforgettable Success
With a record turnout of over 780 people, positive feedback, and a vibrant atmosphere, NEONIS confirmed its success. The event was an unforgettable triumph, a moment in which passion, motivation, and career guidance converged to illuminate the future of young students.
“We are thrilled to have successfully led NEONIS and to have been an integral part of such an important and memorable event. The synergy between strategy and creativity allowed the success of the first edition of NEONIS, solidifying our position as a reliable partner in the world of communication and event organization.” Alessia Toppan, PR Account Manager