NEWS

PM2 as new partner of Regionmarketing Carinthia

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Regionmarketing Carinthia, a Carinthian public authority, has entrusted PM2 with the development of a four-year communication project aimed at promoting Carinthia as a region in which to invest in business development. The target group identified includes companies and start-ups from northern Italy, which can find favourable conditions in Carinthia in which to develop areas of their business or launch their own business idea from scratch.

It is an all-round project that will start with careful strategic planning of activities, exploiting the most suitable media and formats to convey the advantages of doing business in a region where the figures speak for themselves: in Carinthia it takes only two weeks to set up your own company, contributions for R&D investments reach up to 50%, the maximum taxation rate is only 25%… all this surrounded by excellence in research.

The decision to rely on PM2 stemmed from the desire to find a partner familiar with the Alpe Adria area but with an international vocation, something the Udine-based agency has accumulated over the years thanks to important partnerships such as those with The North Face, Adria Mobil, Elan Ski and many other brands.

"Our journey alongside Carinthia has only just begun, but we are already excited about this assignment, which gives us the opportunity to offer our know-how to such an important client. We will work in synergy with Uppercut, the Austrian agency leading the project, and with the partners dealing with communications in Germany and Slovenia, sharing strategies and objectives to be conveyed through seasonal campaigns," says Giacomo Miranda, CEO of PM2.

The result of the first phase in the partnership is an integrated online and offline communication strategy promoting the opportunity to live and work in "a land of happy entrepreneurs" - this is the message chosen for the autumn campaign by PM2, which focuses on the faces and stories of entrepreneurs who have chosen to live and do business in Carinthia. "
"The campaign content will be conveyed through some of the most influential business publications, on the main social platforms, on Google and through participation in live events targeting the business world. The content strategy aims to achieve the twin goals of promoting awareness of Carinthia as a business location and increasing points of contact with the target group. For this reason, PM2 has also redesigned the landing page for the Italian market, the client's first information hub, overseeing all its developments. The main topics include the technology sector, the bio-economy, the tourism industry, research and innovation.

All press office, public relations and media advertising activities are handled directly by PM2 through its specialised division PM2 PR.

Andreas Duller of Regionmarketing Carinthia comments: "We are happy to cooperate with PM2, a partner to whom we chose to entrust promotional activities in the Italian market due to its know-how in the sector. The deciding factors were its international experience and the possibility of providing us with comprehensive support for integrated communications, which will run on traditional and digital channels".

AN EXCLUSIVE EVENT IN THE HEART OF PORDENONE

2R Impianti partners with PM2 for the event “NEONIS: Unlock Your Future” – both communication and organization.

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An exclusive event in the heart of Pordenone 

2R Impianti partners with PM2 for the event “NEONIS: Unlock Your Future” – both communication and organization. 

PM2 played a key role in the success of the first edition of ‘NEONIS: Unlock Your Future,’ held at the Teatro Verdi in Pordenone on February 2, 2024. 

Conceived by Ruggero Tajariol of 2R Impianti, this visionary event connected students with key industry players in Friuli-Venezia Giulia. 

And there was more. 

After initial student-company interactions, the event spotlighted four guest speakers for an inspiring session: Gigi Datome, a basketball champion; Luis Sal, a video maker and creator; Gianluca Gazzoli, a radio host and podcaster; and Alessandro Bonan, a sports journalist. 

From inception to the enchanting day at Teatro Verdi, our team tirelessly transformed the NEONIS vision into reality, combining creativity and strategy to ensure maximum public participation and supporting the customer throughout the event. 

The first steps: logo, claim and website 

It all began with the development of a distinctive logo, a tangible symbol capturing the essence of NEONIS. The claim ‘Unlock Your Future’ has evolved into the manifesto of this extraordinary experience, perfectly encapsulating the aspiration to guide and inspire young people toward a bright future. The collaboration extended to the creation of the website, a platform dedicated to registrations and information. 

Four special guests 

The most exciting moment of the NEONIS event was the talk with Luigi Datome, Luis Sal, and Gianluca Gazzoli—three leading figures who shared their success stories to inspire and motivate students to pursue their passions with commitment and dedication. Alessandro Bonan had the role of coordinating the interventions and delivering a final message to the audience. 

In addition to recruiting the four exceptional guests, PM2 orchestrated their participation throughout all phases of the event, defining content and methods of intervention. 

Creative material on and offline 

To promote the event, PM2 has meticulously designed different communication materials, from media advertising to posters, creating a synergy between message and aesthetics. The aim was to present this first edition of the event both online and offline, creating a recognizable visual identity.  

To promote the event, PM2 meticulously designed various communication materials, from media advertising to posters, creating a synergy between message and aesthetics. The goal was to present this inaugural edition of the event both online and offline, establishing a recognizable visual identity. 

Media Planning and PR: an engaging narrative 

Media planning has been designed to ensure coverage in major regional newspapers, while press office activities have shaped the narrative of the event, positioning it as an unmissable happening in the regional panorama. The team also organized the press conference, conducted media interviews with special guests, and managed post-event communications. 

Social Media Marketing 

The social editorial plan was crafted to engage the young audience on Instagram, the chosen social channel for promoting the event. PM2 took charge of opening the profile and developing an editorial strategy that generated tangible anticipation for the event. Digital advertising activities supported the content strategy and contributed to building an enthusiastic community. 

Influencer Marketing 

To complement the social strategy, PM2 proposed implementing content creation activities to deliver more diverse content and foster connections with the target audience. To achieve this goal, the team identified and collaborated with creators Elisa Altamura and Mathias Loi, conducting video interviews with students to delve into their passions and envision their futures. 

The Event Direction 

The highlight of PM2’s work was coordinating the event’s direction: music and animations ensured that every moment on stage reflected the soul of NEONIS, while the supervision ‘behind the scenes’ ensured the event’s success. 

The Result: An Unforgettable Success 

With a record turnout of over 780 people, positive feedback, and a vibrant atmosphere, NEONIS confirmed its success. The event was an unforgettable triumph, a moment in which passion, motivation, and career guidance converged to illuminate the future of young students. 

“We are thrilled to have successfully led NEONIS and to have been an integral part of such an important and memorable event. The synergy between strategy and creativity allowed the success of the first edition of NEONIS, solidifying our position as a reliable partner in the world of communication and event organization.” Alessia Toppan, PR Account Manager 

CELEBRATING THE PAST, EMBRACING THE FUTURE: GORIZIANE’S 75 YEARS

Goriziane Holding chooses PM2 for the communication of the company’s 75th anniversary.

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Let’s rewind the tape, go back in time to 1948, and embark on a journey spanning 75 years in just a few minutes. Goriziane Holding, a global leader in engineering solutions for various market sectors, including Oil & Gas, Naval, Offshore Wind, Industrial, and Electric Mobility, has chosen PM2 as a project partner.

The collaboration with the agency began in 2021 to support the company’s reputation and presence in the market, with the creation of institutional and product brochures and advertising campaigns featured in leading industry magazines.

2023 was a special year for Goriziane, proudly celebrating its 75th anniversary. To mark this significant milestone, PM2 not only restyled the company’s logo and gave it a special “outfit” for the occasion but also conceived and created a brand video: an original narrative that tells the story and values that have defined the company’s identity over the decades, conveying the essence of Goriziane in just a few minutes.

“What does it mean to turn 75?” was the starting point that allowed the agency to revisit the key moments in the company’s history, from its founding to the present day. Through engaging storytelling and visually captivating elements, the video showcases Goriziane‘s achievements, values, expertise, challenges surmounted, and the extraordinary individuals who have contributed to the company’s success.

“What we have learned not only defines who we are today but also shapes who we aspire to be tomorrow”, the final statement at the end of the video once again emphasizes Goriziane‘s innovative approach, reflected not only in the products and services offered but also in the ability to celebrate the past while looking proudly towards the future.

“A balanced mix of engaging visuals and creative vision made it possible to create a project that fully reflects the excellence of a globally renowned player. The result? A corporate video that goes beyond a simple company overview but tangibly conveys the history, innovation, and values of a company that continues to look forward to tomorrow” comment Alberto di Donna, Creative Director.

TRANSFORMING MANUALS INTO INTERACTIVE JOURNEYS

The North Face entrusts PM2 with the content strategy for its innovative trade support tool, Dare to Explore.

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PM2 redefines content strategy for The North Face, turning the traditional sales manual into an engaging digital tool named Dare to Explore. This landmark project marks a new chapter in the long-standing partnership between The North Face and PM2, which dates back to 2003.

Dare to Explore, initially a 146-page manual, is now an interactive digital experience. It’s designed to empower The North Face sales network by accurately profiling customers and enhancing sales techniques through interactive tutorials.

This shift from paper to digital involved a significant strategic update, reimagining the manual as an immersive user experience with innovative content such as interactive videos and infographics.

The introduction of the ‘Exploring Master’ as a virtual guide and the simulation of in-store customer behaviors are key highlights.  These elements drive user engagement, making the digital experience both innovative and impactful.

The successful digitalization of the Dare to Explore tool has not only enhanced PM2 and The North Face partnership but also contributed another milestone to their shared results.

Cristiana Feruglio, Account Manager, proudly comments on the project’s success, highlighting its impact in boosting PM2’s trade marketing skills and turning complex challenges into shares achievements.

WHEN FASHION IS A JOURNEY

NIŪ choses PM2 as parter for her online and offline communication.

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NIŪ, an Italian company founded in Friuli Venezia Giulia, has been producing women’s clothing and accessories collections for more than 20 years and it is present in more than 400 boutiques in Italy and 250 in Europe and the rest of the world.
The brand has chosen PM2 to outsource coordination of all marketing activities, commissioning the agency for both strategic consulting and creative coaching.

The collaboration, which began in spring 2023 with projects to support the SS24 collection and the creation of an event dedicated to the international sales network, continues today with an integrated communication plan to support brand awareness and loyalty in the end customer, in Italy and abroad.
All of this while conveying and enhancing the soul of NIŪ, a tale of emotions and atmospheres of faraway places, lands where the Style team ventures several times a year in search of the inspiration that only travel allows to find.

An important commitment for the agency in these months also in terms of content production. In addition to managing the photographic and video productions for the collections, PM2 is in fact in charge of the editorial strategy and the management of the brand’s social channels, Instagram, Pinterest and LinkedIn, with related digital advertising activities to support them.
A community, the online one, very important for the company and growing also in Europe, interested in fashion and in the stories of places and people that NIŪ interprets with its own style in every look.

“The collaboration between PM2 and NIŪ goes far beyond the publication of posts.
Ours is a synergistic and strategic effort aimed at strengthening the brand’s digital identity, enhancing its global visibility, and inspiring its devoted community.
The static and dynamic content we publish is crafted from communication plans designed to best express the brand’s values and vision.”Greta Ottomeni, Social Media Manager of PM2.

PREMIUMNESS, DESIGN AND INNOVATION

PM2 revolutionizes the communication strategy of Adria Mobil

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PM2 proudly unveils its latest communication project, executed with boundless enthusiasm, for client Adria Mobil a Slovenian manufacturer of top-tier recreational vehicles.
The purpose of the activity was clear: to carve out a distinctive niche compare to competitors, establishing a long-term competitive advantage and consolidate the brand value and its perception.
After an accurate market analysis, PM2 led Adria Mobil in the definition of a new communication strategy that artfully accentuated the three hallmarks that have always distinguished Adria from competitors: premium quality, cutting-edge design, and relentless innovation.

Chiara Bergianti, Project Manager PM2, says: “Market instability called for a step forward in Adria brand marketing and created the perfect opportunity for Adria Mobil to review the communication strategy.
Cooperating closely with the client, PM2 unearthed an inherent yet unexpressed brand value —the premiumness— which is highly alluring to consumers. This approach guided us toward identifying more cohesive visual elements and adopting greater clarity in content presentation across all major communication platforms, with a resolute focus on Design and Innovation.”

Elevating Catalogs to a New Standard
PM2 played a pivotal role in redefining catalogues, moving from the traditional presentation of the entire product range to single product catalogs for each category. Drawing inspiration from the automotive sector, the new design boosts content’s effectiveness, adding significant value to each product. This approach helps consumers explore Adria Mobil’s offer more thoroughly and enjoyably.

The new role of the Magazine
To boost how user see the brand, PM2 upgraded Magazine Inspirations, making it a bigger part of the website. The Magazine now presents streamlined brand content, highlighting design awards, important partnerships, sustainability initiatives, and community engagement. It also shares stories from passionate brand fans. The Magazine stays lively, providing an interactive and engaging experience for website visitors.

The new website
PM2 also led the website’s transformation, now boasting a clearer, premium category segmentation. Brand-focused content imparts greater value to the brand itself. Whether presenting products or focusing on brand content, a consistent emphasis on design, innovation, and technology prevails.

“The study stage plays an important role in crafting an effective strategy for a complex, multichannel project. To be able to better enhance the brand Adria Mobil, we improved our knowledge in different sectors, from automotive to design, from the world of travel to the luxury field. Notions that allowed us to create a minimal, innovative and definitely premium communication” comments Elisabetta Bin, PM2 Art Director.

Adria Mobil presented all the news during two of the most important trade exhibitions in the industry, at Düsseldorf International Caravan Salon (27th August – 5th September) and the Parma Camper Show (9th-17th September).

“For 23-24 we decided to renovate the Adria brand communications, with the support of the team at PM2 to better reflect our market positioning, product offer and to be more online, especially phone oriented. This was a large and complex project, which included a new international web platform with integrated online live brand magazine and new printed catalogues. PM2 were instrumental in driving this project with insight, creative and project management support. A first class effort!” Neil Morley, Adria Mobil Marketing Director.