PM2 for Doimo Cucine
“Made to feed your soul”: PM2 designs the new communication concept for Doimo CucineREAD MORE
“Made to feed your soul“: this is Doimo Cucine‘s new claim, conceived by integrated communications agency PM2 as part of a project defining the brand’s new positioning and strategy which PM2 has been developing with the company since January this year.
Presented at the last Salone del Mobile in Milan, the new strategic-creative concept of Doimo Cucine shifts the focus from the product to the project. The kitchen thus becomes a meeting point between the company, with its skills and values, and the needs of those who choose it, with their own experience and personality.
The storytelling, stylistic choices and new visuals created by PM2 also go in this direction. “The kitchen not only nourishes the body,” says PM2 Creative Director Alberto Di Donna, “it is a place for sharing desires, dreams and passions, cultivating a love of beauty and harmony, expressing one’s true essence. A personal space full of meaning, based on authentic deep-seated values, in which the soul feels at home”.
In the company’s new vision, the kitchen is not just a functional space for preparing and enjoying food, but a place to nourish the soul. “Made to feed your soul“, thanks to the emotions, experiences and affection connected with everyday life.
The new strategic-creative concept sets the guidelines for corporate communications, starting with an adv campaign planned in the Italian and international press, a new digital image taking the form of a restyling of the company’s website, social media channels and digital adv campaigns.
PM2 also oversaw production of the photo and video shootings and the subsequent creation of the company profile and brand video.
In conclusion, the video created by the agency for the launch of the new Overview product concept, a “digital kitchen” project presented by Doimo at the last Salone del Mobile in a private area in its booth, was particularly successful, registering over 50,000 visits during the event.
“We are very proud of this new partnership, which began when we won a tender called by Doimo Cucine at the beginning of the year. A wide-ranging strategic and integrated communication project, which immediately involved us with a highly structured, experienced team, offering an opportunity to bring our qualities to bear in the fields of strategy, creative design and digital technologies: an approach in which we believe, and which has always represented the agency’s DNA”, says Filippo Girardi, PM2 Client Director.