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Public Relation

“IT TAKES 20 YEARS TO BUILD A [REPUTATION]
AND FIVE MINUTES TO RUIN IT”

Warren Buffett, economist

OUR PHILOSOPHY

THOSE WHO DO NOT DISTINGUISH THEMSELVES ARE EXTINGUISHED

WE FIND THE INSPIRATION IN EVERY CONVERSATION TO CREATE NEWSWORTHY CONTENT THAT GENERATES A POSITIVE REPUTATION FOR THE BRAND.

WE BUILD STRONG RELATIONSHIPS WITH THE MEDIA AND THE STAKEHOLDERS WE ADDRESS, WITH THE GOAL OF INFLUENCING TARGET AUDIENCES.

OUR WORK IS BASED ON VALUABLE STORYTELLING, BUILT UP ON HARD FACTS AND THAT TRAVELS THROUGH TRADITIONAL AND DIGITAL MEDIA CHANNELS.

OUR METHOD

LISTENING AND ANALYSIS

ACTION

RELATIONSHIPS
AND ENGAGEMENT

MONITORING
AND EVALUATION

STRATEGY

LISTENING AND ANALYSIS

ACTION

RELATIONSHIPS
AND ENGAGEMENT

MONITORING
AND EVALUATION

STRATEGY

LISTENING AND ANALYSIS

ACTION

RELATIONSHIPS
AND ENGAGEMENT

MONITORING
AND EVALUATION

STRATEGY

LISTENING AND ANALYSIS

ACTION

RELATIONSHIPS
AND ENGAGEMENT

MONITORING
AND EVALUATION

STRATEGY

PR OBJECTIVE: BRAND AWARENESS, REPUTATION,
CREDIBILITY AND AUTHORITY.

“Professionalism, openness and creativity. These are the aspects we value the most of PM2’s work and which allow us to grow together through sharing and continuous dialogue.”
Paola Gazzola, CMP Marketing team
“In a crowded market, where skills are taken for granted, PM2 is taking on the project with the same passion and dedication as the entrepreneur, creating real competitive advantage for 620 Passi.”
Andrea Menegon, Birrificio 620 Passi General Manager
“We recommend PM2 PR because we have always been satisfied with their work, which has always been carried out professionally, and for their original ideas. In addition, we consider the staff not only as excellent working resources, but as real friends.”
Marketing team, Fenix Outdoor Italy/Austria

OUR OFFER

STRATEGY

PR STRATEGY
EDITORIAL PLAN
MEDIA PLAN
INFLUENCER MARKETING
EVENT PLANNING
MONITORING AND ANALYSIS

CONTENTS

PRESS RELEASES
NEWSLETTER
SOCIAL POST
PRESS KIT
MAGAZINE
BLOG
ADVERTORIALS
SPEECH

CREATIVITY

MEDIA RELATIONS
PRESS DAY
OPEN DAY
PRESS TRIPS
VISITS TO EDITORS
TRADE SHOWS/EVENTS

PR CASE HISTORY